Google Note the Sites that we Visit

Google Note the Sites that we Visit

Google Note the Sites that we Visit - If you're online and visit certain sites, on any given day, there is a possibility that such visits are known and recorded by Google. It is known based on research conducted by researchers from Princeton University about the technology of tracking the movement of people on the internet. The trick is to record the tracking code is typically embedded in a site.

The research led to the discovery that almost most, of the millions tracking code used by the site, the code is owned by Google. The Google Analytics code is on some 70 percent of the sites surveyed, DoubleClick at 50 percent of the sites surveyed, as well as a number of tracking tools owned by Google.

In Common Use

During this time there are many online publishers who use the code trackers. Examples of large companies that have code like this is Google and Facebook, there are also other companies, whether small or large. The purpose of making this code is to help your ad targeting.

An overview of how it works, When you visit a site, the tracking code provides unique identification. This identification will then be used to profile you as visiting other websites that use the same code. If you frequently visit a site that contains articles about pregnancy, baby, baby clothes and the like, then the data will be used to recommend ads that are most likely to click.

Not for advertising alone

But note, this tracking function is not just for advertising. Documents leaked by Edward Snowden even suggests that the National Security Agency (NSA) to tap Google's tracking data to identify targets they supervise.

The survey was conducted by Arvind Narayanan and Steven Englehardt from Princeton University. The sample is collected one million sites use software specifically the university, namely OpenWPM. This software can open a site and noted the tracking technology in it.